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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">借助成功</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">申遺</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，廣東涼茶產(chǎn)業(yè)、涼茶文化將進入一個全新的發(fā)展階段。今年涼茶產(chǎn)銷量將突破</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">350</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸，首次超過可口可樂在內(nèi)地的產(chǎn)銷量！</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">廣東省食品醫(yī)藥行業(yè)協(xié)會會長張俊修昨天向記者表示，廣東涼茶產(chǎn)銷量勢頭正旺，特別自去年八月申報食品文化遺產(chǎn)之后銷售明顯轉旺，比去年同期增加十倍。今年上半年產(chǎn)銷量近</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">300</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸，離預定的年產(chǎn)銷量</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">350</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸的目標僅一步之遙，而</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2005</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年可口可樂在內(nèi)地的產(chǎn)銷量是</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">317</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">萬噸，可以肯定地說，涼茶已超過可口可樂了！</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">據(jù)悉，紅色罐裝王老吉</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2004</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年銷售額</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">8</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">億元，</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2005</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年飆升至</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">30</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">個億。紅罐王老吉的驚人業(yè)績，讓人們突然發(fā)現(xiàn)，原來廣東涼茶的市場空間如此之大。于是，無數(shù)的追隨者蜂擁而至，一時間，市場上一片涼茶海洋，超市里的涼茶品種能數(shù)得上十幾種。連可口可樂也不甘寂寞，與白云山和黃中藥合作，由白云山和黃提供特制藥膏，用作飲料的原料，可口可樂負責生產(chǎn)。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">目前廣州已經(jīng)有王老吉、白云山和黃、星群藥業(yè)、養(yǎng)和醫(yī)藥和香雪制藥等制藥企業(yè)進入涼茶飲料市場。在</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月國務院正式宣布將涼茶列入第一批國家級</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">非物質文化遺產(chǎn)</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">代表作名錄，受保護的</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">21</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家企業(yè)中，上述醫(yī)藥企業(yè)位列其中。業(yè)內(nèi)人士認為，有了這張</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">通行證</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，對其開拓涼茶市場有利。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">勢成世界飲料新貴張俊修透露，涼茶</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">申遺</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">成功后，消費者對涼茶有信心，涼茶必將成為世界飲料的一匹</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">黑馬</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。預料到二</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">○</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">○</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年，涼茶產(chǎn)銷量可達六千萬噸，成為世界飲料新巨頭。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>張俊修說，作為嶺南乃至東南亞地區(qū)一種特有的功能飲料，廣東涼茶備受歡迎。目前，廣東涼茶還暢銷省外，剛開通的青藏鐵路，也銷售王老吉，且銷情不俗。目前，省外銷售量占總銷售量近七成。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN lang=EN-US><FONT face="Times New Roman">2004</FONT></SPAN><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年起，王老吉打進了肯德基，銷售勢頭一直暢旺。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>王老吉藥業(yè)股份有限公司總工程師鄭榮波說，廣東涼茶之所以好銷，主要原因是涼茶功效得到社會認可，品牌的涼茶信得過。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>在廣東，黃振龍涼茶隨處可見，全省共開設八百多家涼茶鋪。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>黃振龍涼茶有限公司總經(jīng)理助理閻淑珍說，廣東涼茶一年四季都受歡迎，生意長年不俗。冬天打火鍋容易上火，涼茶起降火作用；夏天天氣熱，涼茶有清熱作用；秋天干燥，涼茶起滋陰作用，夏天的涼茶特別好銷，比其他季節(jié)增加逾一成。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><IMG onmousewheel="return zoom_img(event,this)" height=200 src="uploadfiles/2006102715518345.jpg" width=300 align=center border=0></SPAN></P>
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